Communications, PR and Marketing

Here are my top tips for ensuring your print publications are accessible to more people. If you would like advice on improving your publications or need help in developing accessible communications, contact me for an initial discussion.

• Font size

  Use a minimum of 12 pt. Large print is 16pt and above

• Fonts

  Use a clear typeface. For example;

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• Avoid using ornate and handwriting style fonts, for example:
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• Avoid using italics or blocks of capital letters. These make words harder to read because the words lose their shape and are therefore harder to RECOGNISE.
  

  Text alignment

  Text should be left aligned. This makes it easier to follow the text.

• Contrast

  The stronger the contrast between the background and text the more legible the text. Black text on a white background makes the best contrast.

• Reverse type

  If using white or coloured type make sure the background colour is dark enough for sufficient contrast. Reversed out text needs to be bolder and larger.

• Images

  Never place text over images this can make the text difficult to read.

• Use navigational aids

  For example spaces between paragraphs and clear headings. This will help people to read the text in the intended order.

Layout

• Use a consistent layout, this assists the reader.

Paper

• Don’t use shiny or reflective paper, this picks up light and makes it hard to see the text. Also, make sure the paper isn’t too thin, avoid show through text from the following page.

A wide range of information can be found on the website of the Royal National Institute of Blind People.

Also see their guidelines See it Right.

For advice on accessible websites see Webcredible.

Please contact Roma if you would like to learn more about her services.